Rachel Gorman
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About.
I’m a strategist, designer, and artist with a background in marketing and communications, working at the intersection of brand, content, visual design, and digital experience. My clients range from global technology companies to mission-driven startups and emerging creative ventures.
This is my professional portfolio. If you are interested in my art work, you can find it here.
.Masters
M.A, Design & Technology, Parsons School of Design
M.A, Design & Technology, Parsons School of Design
Undergraduate
B.A., Anthropology,
The College of William & Mary
B.A., Anthropology,
The College of William & Mary
Locations
New Orleans, LA
New York, NY
.work experience
2020 — Now
Various Clients
Freelance Designer and Strategist
Led research-driven branding, digital design, and content creation initiatives—translating complex ideas into clear, effective experiences across platforms.
2020 — Now
Various Clients
Freelance Designer and Strategist
Led research-driven branding, digital design, and content creation initiatives—translating complex ideas into clear, effective experiences across platforms.
2020 — Now
Various Clients
Freelance Designer and Strategist
Led research-driven branding, digital design, and content creation initiatives—translating complex ideas into clear, effective experiences across platforms.
2020 — Now
Various Clients
Freelance Designer and Strategist
Led research-driven branding, digital design, and content creation initiatives—translating complex ideas into clear, effective experiences across platforms.
2017-2020
Skillshare
Senior Content Marketing Manager
Led SEO, content, and organic social media marketing for a $120M+ online education and creative platform startup, driving 82.5% blog traffic growth, 15–32% organic channel increases, and 86.9M organic impressions by overhauling the blog UX and SEO, producing high-performing content, managing freelancers and budgets, and using audience research and performance data to optimize campaigns.
2017-2020
Skillshare
Senior Content Marketing Manager
Led SEO, content, and organic social media marketing for a $120M+ online education and creative platform startup, driving 82.5% blog traffic growth, 15–32% organic channel increases, and 86.9M organic impressions by overhauling the blog UX and SEO, producing high-performing content, managing freelancers and budgets, and using audience research and performance data to optimize campaigns.
2017-2020
Skillshare
Senior Content Marketing Manager
Led SEO, content, and organic social media marketing for a $120M+ online education and creative platform startup, driving 82.5% blog traffic growth, 15–32% organic channel increases, and 86.9M organic impressions by overhauling the blog UX and SEO, producing high-performing content, managing freelancers and budgets, and using audience research and performance data to optimize campaigns.
2017-2020
Skillshare
Senior Content Marketing Manager
Led SEO, content, and organic social media marketing for a $120M+ online education and creative platform startup, driving 82.5% blog traffic growth, 15–32% organic channel increases, and 86.9M organic impressions by overhauling the blog UX and SEO, producing high-performing content, managing freelancers and budgets, and using audience research and performance data to optimize campaigns.
2015-2017
UNC Nash Health Care Systems
PR & Marketing Specialist
Led PR and marketing for a $210M hospital network affiliate, directing 360-degree advertising campaigns, managing a $320K annual budget, producing print publications, coordinating press relations, and revitalizing the organization’s digital presence and reputation.
2015-2017
UNC Nash Health Care Systems
PR & Marketing Specialist
Led PR and marketing for a $210M hospital network affiliate, directing 360-degree advertising campaigns, managing a $320K annual budget, producing print publications, coordinating press relations, and revitalizing the organization’s digital presence and reputation.
2015-2017
UNC Nash Health Care Systems
PR & Marketing Specialist
Led PR and marketing for a $210M hospital network affiliate, directing 360-degree advertising campaigns, managing a $320K annual budget, producing print publications, coordinating press relations, and revitalizing the organization’s digital presence and reputation.
2015-2017
UNC Nash Health Care Systems
PR & Marketing Specialist
Led PR and marketing for a $210M hospital network affiliate, directing 360-degree advertising campaigns, managing a $320K annual budget, producing print publications, coordinating press relations, and revitalizing the organization’s digital presence and reputation.
2013-2014
Southern Rep Theatre
Marketing and Development Director
Directed a comprehensive marketing and development strategy for an award-winning theatre company, art-directing targeted print collateral, leading a website redesign, and launching organic digital and email marketing initiatives that increased brand awareness and drove a 10% sales lift.
2013-2014
Southern Rep Theatre
Marketing and Development Director
Directed a comprehensive marketing and development strategy for an award-winning theatre company, art-directing targeted print collateral, leading a website redesign, and launching organic digital and email marketing initiatives that increased brand awareness and drove a 10% sales lift.
2013-2014
Southern Rep Theatre
Marketing and Development Director
Directed a comprehensive marketing and development strategy for an award-winning theatre company, art-directing targeted print collateral, leading a website redesign, and launching organic digital and email marketing initiatives that increased brand awareness and drove a 10% sales lift.
2013-2014
Southern Rep Theatre
Marketing and Development Director
Directed a comprehensive marketing and development strategy for an award-winning theatre company, art-directing targeted print collateral, leading a website redesign, and launching organic digital and email marketing initiatives that increased brand awareness and drove a 10% sales lift.
Clients.
10+
years working across strategy, design, and content
$100M+
in combined client valuations supported through branding and marketing work
80%
traffic and engagement growth driven through content and SEO initiatives