Value Add Renewables
Design of a logo system, iconography, and web presence to establish market credibility and support early outreach for an early-stage renewable energy venture in Louisiana.
The Challenge
To create a clean, credible logo, custom iconography, business collateral and a simple website to highlight services, support credibility, and encourage client aquisition.
My solution
A clear, emblem-style brand identity designed to convey professionalism, technical expertise, and trust while remaining approachable to landowners and business decision-makers across the Gulf South. Anchored by a badge-style logo built and the conceptual use of the plus sign, the system emphasizes structure, clarity, and scalability. A restrained red, black, and white palette reinforces a construction-forward, utility-driven tone, creating high emotional resonance without relying on typical “green energy” tropes. The identity was extended through a lightweight, SEO-informed website supported by a cohesive icon system, with site copy structured around key service offerings and local search priorities to support early outreach. The brand was further applied to print collateral, including business cards, ensuring consistency across digital, physical, and real-world touchpoints as the company continues to expand its presence.
Value Add Renewables is a clean energy consultancy focused on helping property owners and businesses maximize return on investment in renewable infrastructure. Serving clients across the Gulf South, the company works at the intersection of technical expertise, financial planning, and project management.
I partnered with the founding team to develop their core brand assets, including a logo system, supporting iconography, print collateral, and a lightweight, SEO-informed website. The work established a clear, professional presence designed to build trust, support early outreach, and differentiate the company within an increasingly crowded renewable energy landscape.
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